Brand Identity Redesign for 'Dromo Sonn' Catering Services

Client: Dromo Sonn Catering Services | Industry: Food & Catering
Services Provided: Rebranding, Packaging Design, Brand Identity System

Project Overview

Dromo Sonn Catering Services partnered with Yokatel to refresh their visual identity as the business expanded. Their old branding no longer reflected the warmth, creativity, and cultural meaning behind their food service.

The challenge was that the previous identity lacked emotion and versatility. Yokatel needed to create a fresh, modern, and culturally grounded brand system that worked across packaging, digital assets, and uniforms.

Scope of Work: Logo Redesign | Brand Strategy | Packaging Design

 

Old vrs New Logo

dromo sonn juice label designs (1)

Brand Strategy & Design Solution

Brand Strategy

We refined the name to Dromo Sonn, inspired by the word “Dromo” meaning Grace, aligning the brand with care, authenticity, and nourishment.
The strategy focused on three themes:

  • Freshness & warmth

  • Grace & simplicity

  • Creativity & natural flow

Design Solution

The new identity uses warm greens and mustard tones to express freshness and trust. Soft, flowing letterforms introduce creativity and movement, while a clean system ensures consistency across:

  • Packaging

  • Menus & labels

  • Uniforms

  • Digital promotions & social media

Results

  • Stronger brand recognition

  • More modern and cohesive visual identity

  • Improved consistency across digital and physical touchpoints

  • A brand that now reflects the warmth and quality of their service

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