Brand Identity Redesign for 'Freshly' Food Services Company
Client: Freshly Inc. | Industry: Food & Catering
Services Provided: Branding, Packaging Design, Brand Identity System
Project Overview
Freshly is a lifestyle-focused brand built around promoting healthy living through fresh, nourishing food. Yokatel developed a vibrant visual identity that reflects the brand’s promise—“eat fresh daily.” The goal was to create a warm, approachable, and nature-inspired brand system that communicates freshness, health, and consistency across every touchpoint.
The challenge was to visually express the idea of daily nourishment in a way that felt modern yet organic. The identity needed to feel personal, clean, and inviting while remaining flexible enough to scale across packaging, merchandise, and brand materials.
Scope of Work: Brand Identity Design | Logo Design | Packaging Design | Brand Applications
Color Palette
The Freshly color palette was designed to reinforce the brand’s connection to nature, wellness, and clean eating.
Fresh Green (#2F8D00): Represents freshness, vitality, growth, and healthy living
Organic Brown (#5A3A1D): Conveys natural roots, earthiness, and authenticity
Soft White (#FFFFFF): Adds clarity, balance, and a clean visual foundation
Together, these colors create a harmonious system that feels energetic yet grounded—perfectly aligned with Freshly’s mission.
Logo Applications
Brand Strategy & Design Solution
Brand Strategy
The brand strategy focused on creating a visual identity that feels natural, welcoming, and easy to connect with. Design exploration drew inspiration from themes of nature, vitality, and clean living, resulting in a direction that blends organic shapes with a fresh, modern aesthetic.
Design Solution
The design solution transformed the brand strategy into a fresh, nature-inspired visual identity. Organic shapes, a green-and-brown palette, and a custom script logo were used to create a warm, approachable look rooted in healthy living.
The identity was applied consistently across packaging and brand materials, ensuring a clean, modern, and recognizable presence across all touchpoints.
Results
A clear and consistent brand identity aligned with healthy living
Strong visual recognition across packaging and brand materials
A modern, approachable look that builds trust and authenticity
A flexible system that works seamlessly across digital and physical touchpoints
Your Next Big Brand Starts Here.
From identity design to full digital execution, we help businesses stand out with thoughtful, impactful creative work.